Additional tour dates announced

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Hitman Inc

Truth Serum is written by Steve Brazell, founder of Hitman Inc., a global strategy firm built to deliver clarity under pressure. For more than two decades, Steve has operated in high-consequence environments across markets and institutions where perception shapes outcomes, reputation moves faster than facts, and hesitation compounds risk. His work focuses on brand clarity, reputational containment, competitive positioning, and executive judgment when conditions degrade. Hitman Inc. exists to remove noise, restore control, and design systems that hold when stakes are real.

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